Wednesday, April 2, 2008

Whole Foods takes over Wild Oats

Wild Oats and Whole Foods made their mark in society by bringing the words 'organic' and 'natural' to mainstream America. It is safe to say that no matter what your food allergy or intolerance may be - these stores carried something you could eat. When I heard that Whole Foods was buying out Wild Oats I had mixed emotions. Although Indianapolis has various small health food stores (two thumbs up to Georgetown Market), we normally shopped for most of our GF products at Wild Oats or Trader Joes. Our only experiences with Whole Woods consisted of our two trips to Chicago to see family and even though they were good experiences, we had become partial to Wild Oats. We knew the staff of Wild Oats, they were tireless in their effort to help us find GF products. Was that all going to go away when Whole Foods came strolling into town?

The answer? I'm happy to say that Whole Foods may have even improved on the foundation that Wild Oats built here. The private label products: 365 are fantastic and, this is the kicker, cheaper then more of their GF counterparts!!! My husband and I recently tried the 365 GF Pancake mix and it was even better then the Kinnikinnick mix. The mix cost about $3.65 (I wonder if if that is a coincidence) and easy to prepare. So next time you're hankering for a big plate of pancakes, head on over to Wild Oats,.. I mean Whole Foods and pick you up a bag of mix.

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